One Scoop Branding & Graphic Designing
Case Study
Introduction:
One Scoop Nutrition and Sports Supply is a company that specializes in selling high-quality supplements, sports equipment, and healthy food products. Despite having a loyal customer base, the company was struggling to reach a wider audience and establish a strong brand image. To address these issues, the company approached us for help with a fresh branding effort.
Branding:
The first step in the branding process was to understand One Scoop Nutrition and Sports Supply’s target audience and brand personality. We conducted market research and held discussions with the company to gain a better understanding of its unique selling points, values, and the types of customers it wanted to attract.
Based on this information, we developed a new brand strategy that emphasized the company’s commitment to quality, health, and performance. The new brand strategy was designed to appeal to health-conscious individuals and athletes who were looking for high-quality products to support their goals.
Next, we created a new logo and visual identity system that reflected the updated brand personality and values. The new logo was a combination of sleek typography and a color palette of Red and black, symbolizing health and performance. The visual identity system included guidelines for typography, imagery, and other visual elements, ensuring consistent use of the brand across all materials.
Banner Design and Graphic Designing:
To increase visibility and reach a wider audience, we designed a series of banners and other graphic design materials for One Scoop Nutrition and Sports Supply. These included brochures, business cards, social media graphics, and email newsletters. All these materials were designed with the same visual identity system and brand personality, ensuring a consistent look and feel across all communication channels.
Outcome: The fresh branding effort we provided for One Scoop Nutrition and Sports Supply resulted in a stronger and more appealing brand image. The new logo, visual identity system, and banners helped the company stand out in a crowded market and reach a wider audience. The other graphic design materials supported the company’s marketing and advertising efforts, further reinforcing the brand and its values.
Conclusion: This case study demonstrates the importance of fresh branding in the nutrition and sports supply industry. By updating the brand image and creating new materials, we were able to help One Scoop Nutrition and Sports Supply effectively communicate its brand personality and values to its target audience, leading to increased visibility and success.